Marketing Manager in Winston-Salem, NC at Liberty Hardware

Date Posted: 1/10/2020

Job Snapshot

Job Description

Job Description

As a growing Masco company, Liberty Hardware Mfg. Corp. has built its reputation by offering high quality decorative and functional hardware products. Our product lines include bath hardware, bath safety, shower doors, decorative and functional cabinet hardware, hooks, hook rails and wall plates and are available under the Liberty, Delta, Brainerd, and Franklin Brass brands.

We offer our extensive line of hardware products through retailers (including The Home Depot, Lowe’s, Menards, Target and Walmart), online (including, kitchen and bath design showrooms, builder and hospitality, and original equipment manufacturer (OEM) distribution channels across the country.

Liberty has a unique organizational culture that employees cite as one of the things they like most about working here. One of the reasons for this is that we embrace diversity – of people, backgrounds, thinking and experiences. We want our employee population to mirror our communities and consumer population.

We are proud of our talented employees who make up one of the most collaborative and winning teams you’ll find in any workplace! When you join Liberty Hardware, you join a team of professionals who work hard, support each other, and enjoy delivering results that make a real difference for our customers and one another. Since 2017, Liberty Hardware has annually been awarded the Great Place to Work certification! While this certification recognizes our complete package of benefits, compensation and employee programs, it is our people and teamwork that truly make Liberty Hardware great.  #GreatPlaceToWork #LibertyHardwareTeam

Job Scope:

Key consumer expert and champion for product lines within category segment.  Leads product line design refreshes, develops and executes the annual plan for product lines utilizing market requirements and consumer insights to establish the scope of product offering in terms of price points, features and benefits while aligning with brand strategy.  Lead the development and execution of the 18-month roadmap, utilizing a Stage Gate process from concept through execution.  Identifies and analyzes new opportunities for profitable growth and profit improvements.  The subject matter expert for the product portfolio for sales/customers and engineering.  Supports development of category Long Range Plan.

Key Responsibilities:

Strategic Planning and Development

  • Partner with Marketing Research to
  • Perform market and trend research, determine market potential, identify consumer insight needs or trends to develop consumer-specific marketing plan for the product line/brand
  • Identify consumer insights, trends and opportunities that lead to growth. Transform these findings into actionable insights to inform positioning and/or marketing strategies
  • Lead category new product development utilizing the Stage Gate Process to bring meaningful innovation to the product line.
  • Conduct data analytics, gap analyses and competitive and consumer insights research and leverage into profitable growth strategies and plans
  • Proactively grow and optimize performance of assigned product(s) to deliver against department P&L. Proactively adjust campaigns, activities and priorities as appropriate to ensure P&L plan is met.

Consumer and Product Marketing

  • Establish product requirements, specifications and standards
  • Manage full product lifecycle and roadmap, including conceptualization and research, competitive analysis, pricing, product design, packaging and graphics communications
  • Participate in product line reviews as requested by channel partners
  • Develop product, packaging strategy, design briefs, graphic creative briefs and pricing strategies for assigned product line(s)
  • Develop and execute category marketing plan for the product line/brand
  • Develop value propositions, positioning and messaging for a group of products and associated marketing campaigns
  • Actively explore and seek design trend reports and leverage insights into strategic roadmaps
  • Ensure all marketing activities are consistent with brand equity strategy established by Category Directors
  • Identify and execute sku rationalization efforts to maximize inventory performance and in support of targeted vitality index for product category.

Cross-functional Collaboration

  • Align with Sales on strategic priorities
  • Work with Procurement, Masco Asia, Graphics, Engineering, Design, Digital, Market Research, Customer Marketing, Finance, Legal and Project Management to execute against project plans
  • Share best practices with colleagues across categories and product lines to achieve consistent processes and ensure use of best practices
  • Work with supply chain on developing the supply chain roadmap
  • Demonstrate a Continuous Improvement mindset, through participation in events and activities that lead to financial gain, time savings, and/or waste reduction for the business.

People Management

  • Solicit feedback from internal customers and provide feedback to direct reports
  • Provide on-boarding, coaching and training to junior staff as needed


  • Bachelor’s degree, Business or Marketing
  • 4-7 years business or marketing experience
  • Experience working in a channel or product marketing role with P&L responsibilities
  • Experience managing consumer goods or building products preferred


Shift 1 (United States of America)

Full or Part Time

Full time

Liberty Hardware (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Liberty Hardware is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: EnglishSpanish

No visa sponsorship is available for this position, unless specified within the job description.


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