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Senior Marketing Analyst in Winston-Salem, NC at Liberty Hardware

Date Posted: 3/2/2019

Job Snapshot

Job Description

Job Description

Job Summary:

Responsible for designing, conducting and delivering marketing analyses to gain insights to improve program productivity and drive business growth. Work with internal clients to understand, define and document the overarching business objectives. Apply quantitative techniques to produce substantiated recommendations and guidance based on the data analyses findings. Entrepreneurial/start-up mindset.  Mentor and coach to junior staff.

Key Responsibilities:

  • Build deep understanding of marketing data and new data management platforms measures, reports and analytical tools to assist with report design, measurement derivation and with identifying future phase data source and metrics requirements. 
  • Act as a resource and assist with training and development of other associates pertaining to market analytics and reporting systems adoption and usage.
  • Champion the use of methods and processes to measure and report on our served market, market segmentation, products, category trends, customer needs, and profitability. Understand the development of the industry and the impact on short and long-term business strategy and business opportunities. 
  • Oversee the delivery of timely reporting on key metrics and underlying business drivers as specified by management. Interpret qualitative and quantitative information in order to develop relative insights and determine business implications. Plans and organizes coordination of data to meet timelines. 
  • Work with internal clients to define business needs and advanced analytics project requirements by understanding implicit and explicit business requirements.
  • Direct and conduct data analysis, establish analytical standards, metrics and data visualizations to aid business units in making strategic and tactical decisions, identify new opportunities and improve set or program performance.   Develop and present summary findings in clear and concise terms. 
  • Assist in the evaluation of marketing strategies relative to product and distribution channels while supporting the development and evaluation of major marketing campaigns and product launches.
  • Ensure the integrity of data accuracy used in the development, analysis and presentation of business analysis metrics and visualizations.
  • Lead advanced analytics projects executed with outside data science resource.
  • Work collaboratively with Consumer Insights on activities related to research, strategic planning and customer markets including analyzing survey data sets. 
  • Ability to provide statistical analysis, business insight and qualitative interpretation of quantitative data.
  • Manage staff day-to-day activities (travel, expense approvals, etc.)
  • Solicit feedback from internal customers and provide feedback to direct reports.
  • Work with employees to develop goals and objectives and conduct performance and career conversations.
  • Other duties may be assigned.

Education /  Experience:

  • Bachelor’s degree in Business Analytics or a related field of study.
  • Demonstrated success with problem solving and analytics. Experience with relevant products and/or customers/channels is beneficial.
  • Ability to provide statistical analysis, business insight and qualitative interpretation of quantitative data.          
  • Advanced proficiency with Microsoft Excel, Microsoft Power BI/Microstrategy and experience with Business Intelligence, Statistical and Machine Learning tools and techniques. Experience with large complex retail POS and consumer data sets and statistical analysis.


Full or Part Time

Full time

Liberty Hardware is an equal opportunity employer. Applicants are considered for all positions without regard to race, color, religion, gender, sexual orientation, protected status as a veteran, national origin, age, disability, genetic information, gender identity, or any other legally protected status under federal, state or local law.

Liberty Hardware is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: EnglishSpanish

No visa sponsorship is available for this position, unless specified within the job description.


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