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Customer / Channel Marketing Manager in Winston Salem at Liberty Hardware

Date Posted: 7/6/2018

Job Snapshot

Job Description

Summary

Key customer expert. Responsible for the development, execution of annual customer specific marketing plans and budget inclusive of shopper insights research, merchandising roadmaps, promotions, assortment planograms, point-of-sale signage, digital and display component SKU rationalization. Conduct in-depth data analytics to find insights that will drive win wins for Liberty and its key customers. Identify and analyze new key customer specific opportunities for profitable growth, lead scoping and oversee strategy and business case development. Provide category prioritization, guidance and direction to Customer Marketing and Project Management teams.


Responsibilities Include:

Strategy Development

  • Key customer expert – understand customer and Liberty Hardware objectives and strategies to drive win-win situations
  • Partner with Marketing Research to perform market and trend research, determine market potential, identify shopper needs or trends to develop shopper/customer specific in-store and digital marketing plan
  • Perform competitive analysis to understand how competition is placed across various competing retailers
  • Conduct gap analysis to identify opportunities to grow Liberty's business with the customer via new product, assortment, merchandising, cross selling, promotions, etc.
  • Analyze category specific customer P&L and provide analytical insights to Sales on development of customer plans
  • Research and share best practices in customer marketing with marketing colleagues including cross categories
  • Manage the category - customer P&L

Customer Engagement

  • Manage the planning and execution of product line or business reviews as requested by the customer
  • Define and develop merchandising (for new and existing products), Planograms, POS and in-store signage/collateral strategies that drive sales and improves end user shopping experience
  • Develop materials for and deliver customer presentations
  • Develop plans for building presence on customer’s websites; work with Digital Marketing to execute against plan
  • Maintain and build relationships with key customer; work with the customer to collectively build annual plan
  • Identify and address channel conflicts
  • Define and develop annual customer specific marketing plans and creative briefs that are in line with category objectives, including the development of promotions, managing the promotional P&L, tracking and auditing
  • Create relationships with the customer’s marketing organization and develop actionable insights into their vision, go to market strategy, key initiatives and their full menu of marketing activities

Cross-functional Collaboration

  • Work with Marketing to understand category specific marketing plans and customize the plans for the customer accordingly
  • Provide direction to marketing coordinators to address customer requests
  • Provide scope and strategy direction to project management lead
  • Support all aspects of life cycle management, including minimum semi-annual review of display components

People Management

  • Solicit feedback from internal customers and translate into continuous improvement opportunities
  • Provide on-boarding, coaching and training to junior staff as needed

The ideal candidate will possess:

  • Bachelor’s degree in Marketing, Business, or related field
  • 4-7 years’ product or channel marketing experience
  • Consumer package goods, home improvement or building products experience
  • Experience working in a channel or product marketing role with P&L responsibility

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